climate campaign tools

State Data Map

Climate engagement resources organized by state


Yale Climate Opinion Maps

Interactive U.S. mapping of climate opinions

Climate Chat

An everyday guide to the science of talking about climate change.

new climate resources

Kristen Grimm and Emily Gardner, Spitfire Strategies

What can we learn from companies about how they win the "battle for our attention" to transform civic engagement from a hobby to a habit? Smart communications can help channel interest or outrage into civic action, that becomes a way of life for new and more experienced activists. A few recommendations: Make it timely, personal, and high-stakes. Inoculate against misinformation and spend time finding common ground. Expand perspectives through experiences. Give people tangible actions to take. Avoid blaming losses on external factors beyond people’s control. Encourage people to form alliances that create and grow power.

Leiserowitz, A., Maibach, E., Roser-Renouf, C., Rosenthal, S., & Cutler, M. Yale University and George Mason University

Over half (58%) of Americans understand that climate change is mostly human-caused, the highest level since this ongoing survey began in 2008. Other key findings include that 67% "rarely" or "never" discuss climate change with their friends and family, just 13% understand that nearly all climate scientists are convinced human-caused climate change is happening, and providing a better life for our children and grandchildren is the most popular reason (24%) why Americans want to address climate change. See coverage in Vox.