climate campaign tools

State Data Map

Climate engagement resources organized by state

Yale Climate Opinion Maps

Interactive U.S. mapping of climate opinions

Climate Chat

An everyday guide to the science of talking about climate change.

new climate resources

Christopher Shaw and Adam Corner, Climate Outreach

An analysis of center-right attitudes toward climate and energy issues in the U.K. following the Brexit vote revealed a number of key insights including that:

(1) Participants were very distrusting of elites, large institutions and corporations so it is more effective to amplify trusted local, non-elite voices and emphasise the ‘will of the people’ where there is majority support for a policy or issue.

(2) Special places and landscapes are valued, but human relationships matter more, so use messaging which speaks to that shared sense of pride in who we are as a people, and which reflects that belief and optimism.

(3) Protecting the purity of the family and our environment was a prominent theme -- and technology was as much a threat to this purity as pollution. Therefore, be careful in the promotion of new technologies as part of the solution.

(4) Climate change was not tangible or ‘front of mind’ for participants, so it is important to anchor campaign messages by foregrounding recognised, tangible, localised issues, such as reducing air pollution.

(5) A consistent theme in conversations with the centre-right is a desire for balance. Refer to changes in the weather can be referred to as the climate being ‘out of balance’ and also stress balance as a desirable personal value (e.g. people should not just take but also give something back to society and the economy.)

(6)  It is important to be honest and open about the benefits and challenges of making the shift to renewables. Ensure messages are moderate and balanced in the claims made for renewable energy. Big claims about the transformation of energy systems may backfire.

Aneta Molenda, M+R Strategies

Snapchat has 200 million users, half of whom are daily active users, and is also the fastest growing social media platform, reaching about 41% of all 18-34-year-olds.

Step-by-step recommendations for how organizations can leverage Snapchat as a platform for engaging their members in advocacy campaigns: 1. Send supporters the Snapchat info for your target. (The Public Affairs Council keeps a list of Congressional Snapchat accounts.) 2. Give them ideas about what to put in their snapchat (e.g. a personal story, a photo of a sign they made for last weekend’s protest, a photo from right outside a district office) 3. Tell them to send it right to Congress! 4. If your organization does have an account, have supporters snap the photo to your acount too, to help keep track of contacts. 5. Since the platform is inherently less formal than any other social media platform, so be sure to lighten the tone in your messaging.