Public Resource
2024 Data for Climate Progress Wrapped
Voters consistently report holding strong favorable views of solar energy. However, despite this positive sentiment, just under half of voters report being likely to consider rooftop solar installation, highlighting a key gap between sentiments to solar and action. Younger voters and renters have greater support for solar, highlighting the potential for future solar adoption as they become homeowners or encourage their landlord to adopt solar. These findings highlight the importance of education to bridge the gap between consumer interest and action on residential solar adoption. Investments in education about the benefits of solar, including reduced energy costs – coupled with outreach to ensure voters are hearing about targeted financial incentives to bring down the upfront costs of installation – could help remove financial barriers and accelerate solar deployment and the transition to a more sustainable energy future.