Public Resource
Deep Canvassing 101
Climate Advocacy Lab

Deep canvassing is a voter contact model that works to create mutual understanding grounded in lived experience, instead of in debate or talking points. This training will help you understand what deep canvassing is (and isn’t), where it comes from and the roots of it, key skills and components for success, and case studies around how it has been used successfully in the climate movement to-date. 

 

In this session, participants will leave with: 

  • An understanding of deep canvassing, and how it differs from traditional canvassing

  • An understanding on what makes the persuasive impact

  • Insight on an example conversation to understand how principles covered are applied in a conversation

  • An understanding of the structure and key skills needed for a successful deep canvassing conversation

  • An understanding of how its been used in the climate movement in the past, both successfully and unsuccessfully, and

  • Knowledge of the realities of building a successful deep canvassing program