Across TikTok, from newcomers to seasoned professionals, virtually no progressive groups feel they have a grip on what effective political content looks like, how to generate it, or how to have it support organizing strategy consistently. This report studies how to fill that gap. First, narrative content blows strictly informational content out of the water. Second, connect a message to identity — or not at all. Third, in-house content can work, but only if you break from the meta playbook. Fourth, TikTok is still a black box—there’s much more to learn.
Filling the Progressive TikTok Gap: Part 2