Public Resource

Framing Climate Justice

Public Interest Research Center, 350.org, and New Economy Organisers Network
01-14-2021

A series of participatory workshops, research and testing revealed key insights into how the UK public thinks about climate justice now and how the movement effectively communicate climate justice issues. Recommendations include:

  • Emphasize solidarity with those most affected, which also acknowledging the problems facing UK citizens
  • Be careful with "emergency" framing: doom and gloom makes people panic, closing down potential for solidarity
  • Self-direction is key when talking about affected groups -- they can, and should, be involved in decision-making
  • Make the links between climate, capitalism, and colonialism. Break things down and use "economic design" to help make this crucial connection