There are some key ways to improve on the current model for how to engage young people to vote. This report introduces and details a new framework for how institutions and communities can prepare young people—starting long before they turn 18—to become active and informed voters. There are profound inequities in access to civic learning and engagement opportunities for young people. Implementing a “growing voters” approach involves engaging potential (young) voters year-round, building culture of the importance of civic participation, contacting potential voters even before they turn 18, targeting young people who even haven’t voted before, and doing so everywhere (national and locally, not just in competitive electoral districts). This report describes these tactics in detail, for how to produce a long-term increase in young people voting.
Growing Voters: Building Institutions and Community Ecosystems for Equitable Electoral Participation