Hope is a pragmatic strategy, informed by history, communications experts, organizers, neuroscience, and cognitive linguistics. It can be applied to any strategy or campaign. A hope-based communications strategy involves making five basic shifts in the way movements talk about human rights. First, talk about solutions, not problems. Second, highlight what we stand for, not what we oppose. Third, create opportunities and drop threats. Fourth, emphasize support for heroes, not pity for victims. Fifth, show that “we got this”— tell a story of change, how we can make our societies better.