Certain kinds of messaging can mobilize the progressive base and persuade the conflicted about the Inflation Reduction Act. Lead with values, explicitly naming they’re shared across races and backgrounds. Center the voters as the heroes of this story, electing leaders who deliver for our families. Name the villains blocking what our families need and threatening our freedoms, our families, and our futures. Contend with cynicism and make clear that the Inflation Reduction Act is one significant step of many that are yet to come, once we join together in our communities, workplaces, and polling booths.