Public Resource

Insights from 76 Climate Persuasion Tests

Justin Rolfe-Redding, Climate Advocacy Lab

Optimize your climate messaging with the surprising results and important guidance gleaned from 76 climate persuasion experiments, presented by the social scientists who collectively analyzed them. Individual studies come out all the time (and the Lab loves to let you know about all of them), but it can be difficult to piece together the big picture from all the data points. That’s why it’s so valuable when researchers occasionally comprehensively review and synthesize a whole body of studies, such as this combined analysis of dozens of separate climate persuasion experiments in the US from the last 10 years. The social scientists will also share insights from their review of research on reducing political polarization on climate.