Public Resource

Measuring People Power in 2020+

MobilisationLab, Climate Advocacy Lab

In the 2010s, people-powered movements and advocates disrupted the status quo en masse around the globe. But large numbers are not enough to create systemic change. As we enter into a new decade, there is a need to more consistently and innovatively measure people power, and in doing so, transform our organizations’ reach and impact.

In the most exhaustive study of its kind to date, MobLab and 13 other organisations heard from more than 500 social change practitioners and leaders across the global non-profit world. How can organisations measure the depth and value of people’s engagement and participation? What indicators can you use to assess grassroots power building, organising, and volunteer initiatives? Through research, consultations, and a global survey, the resulting report offers a baseline for how organisations are measuring people power today, and reveals where more attention is needed to accurately reflect the power of people coming together for change.