Public Resource

The Nine Building Blocks of an Evidence-Based Campaign Plan

Climate Advocacy Lab
04-15-2021

When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:

  • Developing a guiding vision and set of values for the campaign
  • Selecting the right targets to pressure and influence
  • Integrating equity into every step of the planning
  • Developing a strong audience-centered communications strategy
  • And more!