High cost and charging logistics are the biggest concerns holding non-EV owners back from buying or leasing a plug-in hybrid or electric vehicle (EV). Three in five Americans cite high-purchase cost (59%) and difficult logistics (58%) as the reason for not considering an electric vehicle in the next two years. The next tier of worries include maintenance cost (36%) and vehicle performance in very hot or cold weather (33%). Few non-EV owners (18%) have no concerns about purchasing or leasing an electric-only or plug-in hybrid vehicle in the next two years. Two in five non-EV owners would be encouraged to buy or lease an electric vehicle if they had access to free public charging stations (41%) or fast public charging stations (39%). Many would also be nudged to consider these vehicles if they could charge their vehicle at home (37%). Following these charging concerns, government subsidies (36%) and access to workplace charging (18%) may promote EV ownership among those who don’t own these vehicles. Still, 42% of non-EV owners feel that none of the listed incentives would encourage them to consider a plug-in hybrid or electric-only vehicle.