Target Millennials and Gen Z. This survey finds that people born 1981 to 1996 (Millennials) and after 1996 (Generation Z) are especially anxious, motivated and angry about climate change. They talk about the issue more, engage with climate content more on social media, and are more likely than older Americans to take climate action. The survey, conducted in April 2021, also reveals that 50 percent of Americans experienced extreme weather in the past year.
Poll: Gen Z, Millennials Stand Out for Climate Change Activism, Social Media Engagement With Issue