Polling 201: utilizing public opinion research in your communications campaigns
Do you have an understanding of the basics of public opinion research but want to gain more concrete guidance on using polling to aid in persuasive communication campaigns? Join the Climate Advocacy Lab and the Environmental Polling Consortium for this interactive webinar. Building on our Polling 101 sessions, this webinar will: - Demonstrate how polling works as a movement tool; - Demonstrate how to use polling to inform communications strategies; - Provide key lessons from polling on the Inflation Reduction Act; and - Answer any questions participants have! This is a 1-hour webinar with an optional 30 minute Q&A to follow.