Principles for effective communication and public engagement on climate change: A Handbook for IPCC authors

Adam Corner, Chris Shaw, and Jamie Clarke. Climate Outreach.
01/30/18

A communication guide for IPCC climate scientists contains valuable insights for climate advocates as well, such as to focus on day-to-day experience, local stories, and values, not abstract numbers and science, among its six social science-based recommendations. It also features detailed practical guidance and examples. A short video based on the report is also available.

Topics:
Messaging

What do we know about how climate change resonates with the public, and who are the best messengers?

Messaging
Social Sciences

What influences people's thinking and reactions to climate change?

Social Sciences
Workshops/Webinars

Presentations and materials from Lab-sponsored events.

Workshops/Webinars
Access: Public