Public Resource
Rare Conversation: “Sparking Change to Electrify Clean Energy Adoption”
Small, diffuse changes at the household and community level can complement big policy shifts towards emissions reductions. 42% of US energy-related emissions come from homes and vehicles. This resource featured a conversation between Kevin Green, Vice President for Rare’s Center for Behavior & the Environment and Sarah Lazarovic, Vice President of Communications and Creative Strategy at Rewiring America. “Of course, we need to rework huge policy interventions to make this feasible for people. But also as humans, there are many things that we not only can do, but have to do to make this happen,” according to Lazarovic. When she swapped out her gas furnace for a heat pump, she brought her household emissions down by 75%. Part of the confusion among Americans is that there are so many solutions presented to people, that many people begin to experience cognitive fatigue and choice overload.