This free course is designed to help grassroots groups understand the basics of powerful storytelling to change hearts and minds and specifically to win over “moveable middle” audiences. It can support groups looking for skills on how to structure a story and how to connect a narrative to the emotions, values and life lessons for a group’s target audience. The course includes: the importance of story, how stories are structured, relatability of stories, identifying key story elements (conflict, choice, life lessons), choosing the right messenger, writing a story and delivering your story. The minimum expected learning time is 1 hour. An adequate review that includes engaging in the deep dive sections is expected to take approximately 2 hours. Group discussion time may vary.
Storytelling for Deep Impact Course