Tell proactive stories about people changing systems. This blog post about the power of narrative notes that social movements tend to talk about systems in a way that’s disempowering. For example, climate solutions that rely on individual actions can distance people from the problem and the power they have to solve it. Instead, use language that reflects the power that people have to change and shape systems. Show why a problem exists, who the decision makers are, and how people can or have changed policies and practices.