Is there anything worse than seeing your email spam rate spike out of nowhere? Are you seeing your open rates drop and wondering whether your emails are even landing in your supporters’ inboxes—even when they’re fully opted in? Are you seeing your texting engagement rates go down?

Every few months, email and texting service providers seem to roll out policy changes and technical updates that can directly affect your ability to communicate with your supporters. Understanding and adapting to obscure technical changes, often without in-house IT support to help, can seem overwhelming when you’re also trying to edit a funny-but-action-driving video for 3 different channels, track ad ROI, and write 3 fundraising emails. But you’re not alone in this moment.

The Climate Advocacy Lab (the Lab) and The Movement Cooperative (TMC) held a webinar designed to strengthen your understanding of the technical and strategic dimensions of email and SMS deliverability. This tipsheet breaks down:

• Some of the most recent email service provider (ESP) changes

• Proactive steps you can take to protect your domain reputation and deliverability rates

• Sustainable best practices you can adopt to create more resilient email and SMS/P2P programs

For the training recording, click here.