When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:

• Developing a guiding vision and set of values for the campaign
• Selecting the right targets to pressure and influence
• Integrating equity into every step of the planning
• Developing a strong audience-centered communications strategy
• And more!