Public Resource
Trusted Messengers: Building Relationships (and Power) with Creators and Influencers
In an era of information deserts, disinformation, and a fractured media landscape, partnering with online creators (aka: “influencers”) carries power to meet people where they’re at (real talk, it’s social media) while making our water and climate work human, heartfelt, and even hilarious.
This webinar features environmental educator, Isaias Hernandez, @QueerBrownVegan, in conversation with the Water Hub’s Jessica Jewell and Climate Advocacy Lab’s Raz Pollex.
Here’s what we’ll cover:
- Why this work is so urgent in our political and media reality
- How the opposition is winning in this area and how we can start to catch up
- Approaching creator relationships intentionally
- A discussion with Isaias about what works and how to collaborate
- An opportunity to workshop pitches and ideas with Isaias and digital strategists, Raz Pollex and Jessica Jewell
Join us to ask your questions, learn about the state of play, and speak directly to a creator with years of experience producing content and telling stories for the climate movement.