Rural voters of color need to see and hear from their local elected officials and candidates often, and not just before an election. They aren’t looking for pie in the sky plans; they want leaders to execute and to see results. When leaders deliver on priorities, it needs to be clear WHO delivered to get credit and build trust in the electoral process to make change. Unbiased, accessible candidate guides may empower these voters to participate. Motivating messages should reinforce their power to change things at the local level and reinforce community pride and the value of their opinions. We are not reaching these voters if we are not on social media and radio. This resource used both in-depth interviews and large-N surveys of Black, Latinx, and indigenous voters and nonvoters.