To reach the feeds of those who don’t pay attention to political news, politicians or advocates need a viral message — one that will not just resonate, but spread organically among social networks. While low-engagement voters distrust social media influencers by a -50- point margin, they trust their family members and friends by a +64-point margin. It’s not always possible to create a viral moment, but it’s worth trying to be bold — in 2024, the campaign event voters heard the most about in October was Trump’s stunt at a McDonald’s drive-thru. Greg Landsman and Ro Khanna have racked up millions of views on their TikTok videos, which often feature them delivering straightforward descriptions of what is happening in Washington directly to their followers.