Public Resource
The Way to Win Down Ballot

Analyzing voter data is crucial to making the right strategic choices to win local and state elections. With the 2022 midterm elections approaching, how can Democrats be successful down ballot in local and state legislative elections, even with the national headwinds that Democrats face this year? Via this tool, users can leverage TargetSmart’s national voter file and national ElectionBase product to identify down ballot election performance trends from the last decade and visualize likely 2022 toss up districts at multiple levels of the ballot—and how they overlap—as well as key metrics around Democratic performance, down ballot drop-off and down ballot roll-off. TargetSmart’s belief is that knowing the where and when of drop-off and roll-off (even if we can't know the 'who') can help progressives plan and execute more effective down ballot voter contact programs in a challenging election year.