WHYY launched ads to fight PECO’s new rate hike request. This tooolkit includes long and short post copy samples, along with a media hit from WHYY to amplify. Share the media hit and graphics of the ads with your posts on Linkedin, X, Bluesky, Instagram, and/or Facebook.

New polling from Groundwork Collaborative and Data for Progress reveals Americans reject the Trump Administration’s plan to rely on voluntary commitments from corporate actors to lower household bills. While nearly 90% of Americans say the war on Iran will raise prices on essential items, 60% of voters also view energy demand generated by large commercial energy users as a key driver of rising electricity costs. This polling shows that Americans reject reliance on corporations to do the right thing: 60% of voters prefer public sector leadership on energy, saying the public sector should run both grid modernization (60%) and the utilities themselves (58%), as opposed to the private sector.

Skyrocketing gas prices, which have surged more than 60 cents per gallon since the start of the war with Iran, have ironically created a direct opening to reframe clean cars and EVs, as well as federal policy investments in them, as an economic and energy security imperative, not just a climate or environmental solution. Provides talking points, LTE, and social media guidance to hold the administration, and especially EPA and NHTSA, accountable for boxing us into this inescapable price volatility, while pivoting to the solution (i.e., that clean vehicles and especially those that run on stable, American-made electricity, structurally insulate drivers from global oil market chaos).

To support grid reliability and affordability communications in the Iran war or broader geopolitical context, the Reliable Grid Project (RGP) offers messaging research, resources, and guidance.

Electricity bills have joined groceries, housing, and health care as a top tier issue in the affordability crisis. Voters broadly support clean energy and view it as one of the few solutions to help lower energy costs.

"The Trump administration has been working hard to effectively repeal the Inflation Reduction Act and destroy the Biden administration’s historic investments in clean energy, infrastructure, and manufacturing. After initially attempting to freeze the funding from Joe Biden’s 2021 Bipartisan Infrastructure Law, President Donald Trump is now taking credit for the projects it funded, while also pushing a top-down approach to artificial intelligence infrastructure. New Data for Progress polling assesses how voters view the government’s role in shaping the U.S. economy and growing key industries, as well as how they would feel about new developments in their local community. The survey finds broad public support for the government to take a more active role in supporting new economic development. A strong majority of voters (71%) believe the federal government should take a more active role in shaping the U.S. economy, and 82% of voters view investment in new technologies or industries as a priority for the federal government. While voters generally express high support for new industrial development, only 51% say they would be enthusiastic about a new construction project in their community."

This guide is designed to help organizations bring a consumer-centered lens to energy policy debates, and to show how utility regulation, affordability programs, and climate justice intersect with state budgets and economic health. By using this guide, you can frame energy affordability not just as an environmental or technical issue, but as a core economic justice concern, one that directly impacts household stability, community resilience, and long-term, your state’s prosperity.

This messaging guide is designed to equip organizations with clear, evidence-driven language to hold IOUs accountable, advocate on behalf of consumers, and demand transparency. Tailor the messaging strategy and sample talking points to fit your state’s context.

This resource from consultancy Whole Whale offers a helpful framework for how to write AI prompts.

This case study recounts and analyzes the 2023 ballot initiative campaign for Maine to take ownership of the two investor-owned utilities in the state and create a new publicly-owned utility called Pine Tree Power. Along the way, the Our Power campaign integrated research throughout their campaign to evaluate their power-building strategy. While the referendum lost at the ballot, Our Power draw out a number of insights from their campaign for energy democracy, including: