Search below for resources covering the intersection of climate engagement, social science and data analytics.


More than two-thirds of California voters expect extreme weather swings to become more common due to climate change, and Californians are deeply concerned about the water situation in the West. 81% of California voters say that it’s important for the state to continue enforcing water conservation policies for residential, commercial, and agricultural water users - including 52% who say it’s “very” important. 69% of California voters expect extreme swings in the state’s weather to become more common because of climate change. 60% of California voters support reducing water deliveries from the Colorado River.

Mobilizing Americans After a Climate Disaster

We Make The Future and ASO Communications
Tips & How-Tos

Campaigners, communicators, and community leaders can use the following guidance to mobilize and move our base and persuadable audiences to call out for action and leadership that will protect our climate, our families and our futures. To make effective calls for action, people need a clear sense that we cannot merely survive but we can actually confront our problems in order to live better lives. Combine calls to action, such as holding fossil fuel corporations accountable in the aftermath of these events, with a vision for the better future we will create. It’s critical that we make it clear who is at fault for the disasters that we are facing – the wealthy corporations, Big Oil, fossil fuel CEOs and the politicians they pay for who want to keep hoarding our wealth, blocking the policies we want and need, and refusing to pay for the damage they’ve done to our lives and the places we call home. For overall best messaging practices, lead with values, naming that they’re shared across races, classes and backgrounds. Name the culprits behind this crisis and ascribe motivations behind their actions to perpetuate harm and block solutions. Combat cynicism by highlighting past and recent victories we’ve achieved by coming together. And make clear our desired destination by connecting action in the present with our vision for the future.

California voters, including those in swing congressional districts (CDs), understand that climate change impacts the weather and the state economy. 61% of California voters say that climate change is either a “crisis” or serious problem, including 53% in swing CDs. 60% of California voters say that climate change plays a major role in extreme weather events, including 53% in swing CDs.

Americans say that extreme weather and scientists have the greatest influence on their climate attitudes; most say they’ve been affected by extreme weather in recent years. 72% of Americans recognize that climate change is happening, compared to just 12% who deny it. 55% of adults report experiencing extremely hot weather or a heat wave in the last 5 years, and 45% say severe cold weather or severe winter storms. People report that extreme weather events and scientists have the most impact on their climate change views—which is true among both Republicans and Democrats.

The effects of climate change on public health couldn’t be clearer. The 10 hottest years on record have all occurred since 2010. In fact, 2022 marked the eighth year in a row that average global temperatures were 34 degrees higher than pre-industrial (1850-1900) average temperatures. Rising sea levels, compromised air and water quality, and the increasing frequency of extreme weather events all speak to the stark reality that the climate is changing. Drought and excessive rainfall offer stark examples of how climate change affects public health. This can lead to rising prices, which can exacerbate food insecurity and lead to malnutrition. Air pollution can cause temporary irritation to the eyes and respiratory tract and trigger asthma attacks. However, air pollution can have much longer-lasting health effects as well: Once in the bloodstream, these harmful substances can circulate through the whole body, causing inflammation, suppressing the immune system, and disrupting the ability of biological systems to detoxify. Severe storms, such as hurricanes and blizzards, pose immediate dangers to affected communities. Compared to an average of two heat waves occurring every year in the 1960s, today, an average of six occur every year. Education, preparation and monitoring, identification and monitoring, and climate adaptation and resilience plans are key to responding to climate public health threats.

Global Change Seminar Summary: Communicating Risk in a Changing Climate

Brittany Salmons. USGS Southeast Climate Adaptation Science Center
Research & Articles

For weather information to effectively reach the public, that information must be received, understood, trusted, and prompt a response from the audience. There is no singular method that can be used to reach all audiences – practitioners should vary their strategies to reach multiple demographics. Bilingual and Spanish-speaking broadcasters are playing a critical role in communicating climate and weather information with underrepresented groups. When you have risk information to share with your audience, consider following the “27-9-3” model: limit your message to contain no more than 27 words, which can be delivered in 9 seconds, and has just 3 main ideas. Audiences’ perceptions of risk are context-dependent and will vary substantially – there is no such thing as a “general audience” when it comes to risk communication. This resource includes a video recorded panel of 3 experts on these topics.

Roughly three in four Americans recognize that climate change is happening, and most believe it’s accelerating. Extreme weather and scientists have the greatest influence on Americans’ climate views. 74% of Americans recognize that climate change is happening. 55% of Americans say that the pace of climate change is getting faster. 41% percent of Americans say they would be at least somewhat likely to purchase an electric vehicle (EV) the next time they are in the market for a new car, according to a new survey from the Energy Policy Institute at the University of Chicago (EPIC) and The Associated Press-NORC Center for Public Affairs Research. More than 6 in 10 Americans cite saving money on gas and vehicle maintenance as reasons to purchase one, along with reducing their personal impact on climate change. 

Research & Articles

Roughly one in three Americans say they’ve experienced extreme weather in the last two years, including nearly half of the South. However, few think of extreme temperatures when asked to provide examples of “extreme weather” events. Americans who say that winter in their area this season was warmer than usual (42% of Americans) are more likely to say that warmer winter temperatures are due to climate change (62%) than natural variation (36%).

The ocean is fundamental to the livelihoods of most Australians, 80% of which live in coastal zones. Ocean health and climate resilience are also deeply interlinked – the ocean is the world’s biggest carbon sink, absorbing a quarter of all carbon emissions. Climate change is causing serious shifts in the ocean, which is degrading its health and contributing to sea level rise and disaster risks, like storm surges and hurricanes. Climate Outreach teamed up with Australian agency Glider Global to root its global Ocean Visuals project in Australia. Climate Outreach display 32 images from their Ocean Visuals collection in a free exhibition at the Sydney Opera House between 29 March and 7 April. Several of the photographs selected from the Ocean Visuals collection, and photos taken over the course of the exhibition can be seen at the link.

Research & Articles

Voters are widely concerned about extreme heat - particularly in how it impacts the elderly - and support a wide range of policies to mitigate it. 87% of voters support their state or municipality investing in public urban green spaces, including parks and open areas with trees and other natural features, to reduce the urban heat island effect in cities. 85% of voters support their state or municipality providing financial incentives for installing energy-efficient air conditioning in homes. 84% of voters support their state or municipality investing in programs to weatherize homes to make them more energy efficient and climate resilient. 78% of voters support the Heating and Cooling Relief Act to increase annual funding for low-income household energy assistance and expand eligibility to ensure that no household pays more than 3 percent of its annual income on energy costs. 78% of voters support a federal law to prevent utility shut-offs during extreme heat events. 77% of voters support requiring landlords to provide renters with air conditioning or indoor cooling in areas that experience extreme heat events.