Resources

Search below for resources covering the intersection of climate engagement, social science and data analytics.

RESULTS

UPDATED FOR THE SECOND EDITION!

This workbook is meant to help you apply the
recommendations to your organizing practice and culture. Whether you’re currently involved in a multiracial, cross-class climate coalition, thinking about starting one, or evaluating a past coalition, we hope this workbook clarifies for you and your partners the breadth of considerations and decisions you will likely face.

Accelerate Climate Action with Behavior Change [Climate Week 2025]

Caroly Shumway & Rebecca Edgecumbe (Center for Behavior and Climate); Jo Bjorgaard & Justin Rolfe-Reding (Climate Advocacy Lab)
Research & Articles
09-23-2025

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

The Power of Engagement: Building Trust and Support for Clean Energy Projects

Natalie Manitius, Annika Harrington, Asa Ackerly, Clean Air Task Force
Research & Articles
08-01-2025

Clean Air Task Force (CATF) developed a series of case studies exploring real-world community engagement efforts across a range of technologies, geographies, and communities. These case studies are based on interviews with project developers, local leaders, and community organizations.

Extreme Weather

Center for Countering Digital Hate
Research & Articles
07-22-2025

How a storm of false and misleading claims about extreme weather events spread unchecked on social media putting lives at risk.

Research & Articles
06-10-2025

Join Maine People’s Resource Center, New Jersey Resource Project, the New Conversation Initiative, People’s Action Institute and the Climate Advocacy Lab to learn about two deep canvassing campaigns launched in 2024 to build support for offshore wind in coastal communities in Maine and New Jersey.

Nothing About Us Without Us: Community Conversations About Offshore Wind

People's Action Institute, The New Conversation Initiative, New Jersey Resource Project, Maine People's Resource Center, Climate Advocacy Lab
Research & Articles
06-10-2025

People’s Action Institute worked with member affiliates New Jersey Resource Project (NJRP) and Maine People’s Resource Center (MPRC) to conduct two deep canvassing projects focused on building community support for offshore wind power development. In the Spring and early Summer of 2024, canvassers from these organizations held conversations with over 1,400 local residents in Lacey Township, NJ and the Midcoast region of Maine combined.

Research & Articles
04-22-2025

Every year, M+R, a progressive digital consulting firm, releases its much-anticipated Benchmarks Report. This year, 216 advocacy nonprofits submitted data about the performance of their email, social media, SMS, web, and paid ads programs. The result is rich report, full of interesting and useful insights for anyone who works in nonprofit communications, fundraising, organizing, or digital strategy.