You've got the basics of public opinion research, but are you ready to transform that knowledge into persuasive action?

An interactive map of electricity prices across the US. Includes breakdowns over time (since 2020) and by Congressional district, county, ZIP, and utility.

Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies' advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.

To support grid reliability and affordability communications in the Iran war or broader geopolitical context, the Reliable Grid Project (RGP) offers messaging research, resources, and guidance.

Small story choices can fuel demand for a healthier democracy and unlock greater agency and imagination. Harmony Labs coded coded 2,000 of the most popular shows and films for relevance to democracy and authoritarianism, and categorized democracy heroes according to a typology they developed.. One finding stood out: on any given day, 58% of the scripted streaming that people watch is government-relevant.

Role model narratives—stories about specific people taking recommended actions—are a proven communication strategy for encouraging socially beneficial behaviors such as climate action. However, the extent to which climate activists share role model narratives on social media has yet to be investigated. To measure the prevalence of climate action role model narratives on social media, Instagram and TikTok posts tagged with the hashtags #climateaction and #climateactivist (dated between August 2021 and October 2024) were collected and a content analysis of the over 600 posts was conducted.

Climate coalition work is still hard, so we want to help you out. Join the Climate Advocacy Lab as we premiere the Second Edition of the Blueprint for a Multiracial, Cross-Class Climate Movement Report and Workbook.

A poll of voters in August exploring Americans’ concerns about the cost of energy, their energy priorities, and their views on different energy types, growing energy demand, and the energy provisions in the OBBBA.

"The Trump administration has falsely framed wind and solar power as harmful to wildlife in order to justify stifling affordable, rapid-to-deploy, clean energy. Here’s how state leadership can advance clean energy and conservation goals simultaneously.

New research from WRI’s Electric School Bus Initiative and Carleton University shows that the U.S. would see an estimated $1.6 billion in health and climate benefits every year by using electric school buses. The benefits are most pronounced in counties with older diesel buses and larger populations.