Search below for resources covering the intersection of climate engagement, social science and data analytics.

Latest Resources

A behavior-science-informed checklist for letters and email. Use this checklist to make sure your message is being properly understood and to help you identify new opportunities for maximizing your program’s impact and ensure that its different components are optimized for the way people (actullay) behave.   ...
In this paper, researchers match campaign contribution data from oil and gas companies to Congressional legislators’ voting records on environmental issues as measured by the League of Conservation Voters and examine evidence for the influence hypothesis, investment hypothesis, or both. The results strongly support the investment hypothesis: the more a legislator votes against bills to protect the environment, the more money they later receive from oil and gas compani...
The volume of climate change coverage on the corporate broadcast nightly and Sunday morning news shows increased 68% from 2018 to 2019. Much of this increase was driven by CBS. New climate legislation, activism, and climate as a top-tier issue in the Democratic primary were major drivers of coverage. Despite this increase, climate coverage as a whole still made up only 0.7% of overall corporate broadcast nightly and Sunday morning news shows in 2019, and the quality of the co...
In the 2010s, people-powered movements and advocates disrupted the status quo en masse around the globe. But large numbers are not enough to create systemic change. As we enter into a new decade, there is a need to more consistently and innovatively measure people power, and in doing so, transform our organizations’ reach and impact. In the most exhaustive study of its kind to date, MobLab and 13 other organisations heard from more than 500 social change practitioners and leaders across the...

The "Alarmed" is the largest "Six Americas" segment for the first time. Americans in every congressional district are willing to join a climate campaign, if asked. We still aren't having enough conversations with family and friends about climate change.

10 years of surveys from Yale Program on Climate Change Communication (YPCCC) and George Mason Center for Climate Change Communication (4C) have yielded thousands of data points to help us better understand “Climate Change in the American Mind” – but teasing out actionable insights as an advocate can be challenging.

This webinar helps advocates dig through the data to uncover key climate opinion trends, learn about available tools for visualizing and tracking public opinion, and share examples of how partners have applied these insights to advance campaigns.

Our speakers and contributors included:

  • Joshua Low, Partnership Director at YPCCC
  • John Kotcher, Research Assistant Professor at 4C
  • Eric Fine, Project Manager at YPCCC
  • Parrish Bergquist, Post-Doc Associate at YPCCC
More than half of U.S. adults (56%) say climate change is the most important issue facing society today, with 6 in 10 saying they have changed a behavior to reduce their contribution to climate change. Nearly three-quarters (72%) say they are very or somewhat motivated to make changes.    While 7 in 10 say they wish there were more they could do to combat climate change, 51% of U.S. adults say they don’t know where to start. Among those who have already made behavior chan...
This study shows that receiving comprehensive climate education leads to long-term pro-climate behaviors for university students. Using surveys and focus group interviews of students who engaged in a one-year climate intensive at SJSU, the authors found that the course positively affected students' attitudes, decision-making, and behavior at least five years later. In particular, these students were much more likely to agree that there is a scientific consensus on climate change (83%) and t...
This report documents the widespread impacts of power shutoffs in California and the drawbacks of conventional solutions. Vote Solar documents the risks of relying on dirty BUGs, including deaths from carbon monoxide poisoning, hazardous air pollution, and, ironically, fire hazards. We then show how solar + storage -- resilient clean energy -- can be used to cost-effectively provide small-, medium-, and large- scale solutions to reduce the harm from power shutoffs. Most important...

How did the alliance behind the Portland Clean Energy Fund (PCEF) move a visionary idea from concept to groundbreaking reality? In this webinar, the Climate Advocacy Lab was joined in conversation with members of the PCEF Steering Committee for an "under the hood" look at the campaign's insights, challenges, and lessons learned –– also captured in a new, interview-based report that captures the "anatomy" of the campaign. This campaign secured a landslide ballot measure victory in Portland in November 2018, establishing a multi-million dollar municipal fund that will address climate, economic, and racial justice by providing funding for renewable energy projects, job training and apprenticeship programs, and regenerative agriculture.

Video Password: BuildPower912!

This groundbreaking and extensive document lays out the components of an ideal 100% policy that is grounded in a Just Transition framework and centers equity and justice. Authored by members of the 100% Network, it brings forward and coalesces the expertise from frontline communities.

The Building Blocks document was designed primarily for frontline organizations looking to develop and implement their own local renewable energy or energy efficiency policies with a justice framework. Secondly, is to build alignment with environmental organizations and intermediary groups that are engaged in developing and advocating for 100% policies.