Georgia

While partisanship remains strong among the rural electorate, more than one-third (37%) of rural voters appear "swingable" in future elections, depending on resonant policy proposals and messaging. Three messaging points — lowering prices; bringing good-paying jobs to local communities; and a populist message focused on corporate greed — received such broad support that they rivaled voters’ agreement on core values like family and freedom. Read additional analysis in the Daily Yonder's coverage.

Amid Farm Bill negotiations, voters in key states are more likely to support political candidates who want to help farmers to adapt to extreme weather and to be part of the solution to climate change. Voters in the four states are highly motivated in their support for programs that would help farmers adapt to extreme weather and mitigate climate change. Majorities in Colorado (69%), Georgia (66%), Michigan (65%) and Pennsylvania (70%) said they would be more likely to support a candidate for office who offered ideas along those lines. Large majorities in each of the four states, upwards of 76% of voters, identified corporate consolidation that squeezes small and midsize farmers and food businesses as a threat in their state. Notably, that jumped to 89% of households with a farmer. Majorities in every state, with a high of 89% in Pennsylvania, supported increasing investments that help small and midsize farmers compete with large corporate agribusiness. Very large majorities of voters supported programs that help farmers protect water quality and keep more carbon and nutrients in their soil, from 86% in Georgia to a high of 88% in Michigan and Pennsylvania. Majorities of voters in each state – as many as 68% in Michigan – and 66% of voters with a farmer in the house said water pollution caused by agricultural runoff is a threat to their state.