Organizational Development

The Kernel: A Tool for Developing Good Strategy (and Avoiding Bad Strategy)

The Sunrise Movement successfully relied on the “strategy kernel for campaigning.” The kernel involves three elements: a diagnosis that defines or explains the nature of the challenge, a guiding policy for dealing with the challenge, and a set of coherent actions that are designed to carry out the guiding policy. The Sunrise Movement used the kernel by convening the leadership team for a meeting to discuss each layer of the kernel; usually, a small team then took responsibility for completing the kernel, providing overarching direction for our shared work. In strategy work for movements, this resource’s author has been part of many conversations that began instead with deliberating the third layer of the kernel—the actions the group should take—and ended up spiraling into disagreement. The #ChangeTheDebate campaign in the spring and summer of 2019 is an example of how Sunrise used the kernel: Diagnosis—a central challenge is that the Green New Deal (GND) is polarized and presidential candidates are not talking about it because of the strategic narrative attacks from Fox/right-wing media; Guiding Policy—the movement must force presidential candidates to publicly and boldly talk about the GND in the media; Coherent Actions—launch the campaign will compelling visuals, host debate watch parties across the movement, catalyze a centralized mass action, birddog Biden and other candidates, and run a targeted, escalated action demanding time during the debate devoted to climate.

Blueprint for a Multiracial, Cross-Class Climate Movement: The Workbook for Coalitions

This workbook is meant to help you translate the analysis and recommendations we provide there into workable features of your organizing. Whether you’re currently involved in a multiracial, cross-class climate coalition, thinking about starting one, or evaluating a past coalition on reflection, we hope this workbook clarifies for you and your coalition partners the breadth of considerations and decisions you should be prepared for.

Blueprint for a Multiracial, Cross-Class Climate Movement: The Report on Coalitions

Multiracial, cross-class (MRXC) coalition-building is essential if the climate movement is serious about tackling the climate crisis at the scale it demands. However, a historical lack of collaboration, trust, or healthy mechanisms to deal with conflict often impair those efforts. This Blueprint report and accompanying workbook provide an analysis of the difficulties MRXC climate coalitions are likely to face and offer recommendations for a proposed path forward.

Engage in the Climate Revolution

There are infinite ways to engage in the climate revolution—this site can help people find new ways to take action. Some of the Climate Resilience Project’s favorite climate solutions include: collective care, ecological restoration, economic regeneration, community adaptation, cultural strategy, people power, and relationship repair. For example, “people power” includes components such as cross-movement building, fossil fuel resistance, inside-outside strategy, and participatory budgeting. This site describes each. Also, read the book, Climate Resilience, which features 39 transformative short essays edited from interviews with women, nonbinary, and gender-expansive climate leaders, and highlights practical, place-based solutions that advance climate change mitigation, adaptation, and justice all at once.

Campaign Lessons from the Fight for the Green New Deal

The Sunrise Movement paired the big, inspiring demand of the Green New Deal with specific instrumental campaigns to move forward over a long campaign arc. Sunrise took action in opportune moments to bring attention and grow support for the GND cause. This exclusive PowerLabs webinar with Dyanna Jaye, a co-founder of Sunrise Movement, covers Sunrise’s campaign for a Green New Deal from its launch in 2018 through the 2020 General Elections, with special focus on the planning and analysis that informed action. Campaigns are a sequence of activities that build towards a shared goal. Good campaigns feel empowering, have a clear strategy, and welcome the agency and creativity of people to participate. Good campaigns transform what is possible in our societies. Before the 2018 midterm elections, climate change ranked low in priorities for the Democratic Party, and any plans the party may have had were wildly insufficient to measure up to the scale of the crisis we face. Sunrise Movement and newly elected Rep. Alexandria Ocasio-Cortez launched the Green New Deal in late 2018. The movement maintained a popular campaign behind the demand through the 2020 General Election that mobilized an army of young people, transformed the conversation on climate policy, and made the crisis a top and unavoidable political issue.

Supporting grassroots justice-oriented activists around the world: A year’s worth of learnings

The emerging picture of the most-often cited challenges grassroots groups are facing currently includes: 1) Help with building intersectional narratives and coalitions to link struggles together; 2) Activist safety & security in repressive environments; 3) Maintaining activist engagement and working together efficiently in groups; 4) How to secure funding for grassroots organizing and how to report impact; 5) How to build effective strategy within non-hierarchical structures; 6) Managing burnout among activist communities & collective care. The Global Grassroots Support Network is a collection of 84 seasoned grassroots organizers, campaigners, coaches and more. The Network supports struggles for climate justice, reproductive justice, LGBTQIAS+ rights, housing justice and workers’ rights. These members currently come from: Australia, Canada, Denmark, France, Germany, Ireland, Kenya, the Netherlands, New Zealand, Nigeria, Spain, Tanzania, Turkey, Uganda, the U.S., UK and Zimbabwe. If you’re excited by the mission of supporting grassroots justice-oriented activists, the Network has lots of room for new members and you can commit the amount of time that is accessible to you, and the input that supports your mission.

On the declining relevance of digital petitions

Digital petitions are a mostly-outdated tactic now. Both our politics and our media environment have moved in directions that render them less useful. Where petitioning used to be the central tactic in a digital campaigner’s toolbox, the Trump years saw a rebirth of collective, place-based mobilization. They were years of record-setting marches and participatory local-level civic engagement. Plus we’ve seen a renaissance in union organizing these past few years. But still, the relevance of petitions has diminished—related to the pervasive sense that government officials no longer behave as though listening to and representing citizens is a core part of the job. And it’s a reminder that most of our digital behavior is downstream of a small handful of quasi-monopolistic companies. If American Democracy is going to make it through the next decade, we are going to need better elites. I suspect, if that happens, we will happen to see digital petitions make a comeback. In the meantime, campaigners will do the best with the tools they have available—they’ll develop tactical repertoires that fit the changing media environment and respond to the political opportunity structure.

The climate movement has a recruiting and retention problem – here’s how we fix it

Bringing more people into the climate struggle starts with transforming movement culture and opening diverse paths to entry. This article presents findings from a study of the Australian climate movement. One of the biggest themes heard from groups was the challenges they face in recruiting and retaining staff and volunteers with the skills, experience and capacities needed for climate justice work. First and foremost, we need to attend to the reasons why people experience barriers in stepping into climate work — including volunteering — by creating excellent cultures that motivate diverse and skilled people to join and stay in the movement for the long term. Second, to improve our culture, we need to open the doors as wide as possible, by creating accessible pathways into the movement for more people and, especially, for folks from more diverse backgrounds. This article gives specific ways to do each of these.

Nuts and Bolts for Building Resilient Organizations

These are the skills that leaders need to develop in order to build resilient organizations. Humility: A culture of humility lowers everyone’s blood pressure, providing the key foundation for people to be able to work through their differences together. Self-discipline: Self-discipline builds power at scale. Imposed discipline occasionally has its place (firings, etc.), but anything held together only through imposed discipline will be a lot smaller, more fragile, and less powerful than an adaptable, decentralized organization with self-disciplined leaders. To create self-disciplined leaders, we emphasize the skills of simplicity, habits, and joy. Love: It’s valuing people for who they are, seeing the best in them, and figuring out how to integrate people together into mutually beneficial relationships.

Choose Both

Choose Both is a collection of movement builders, supporters, and mobilizers helping partners realize a more open, just, and habitable world. They believe that pursuing equity for marginalized folks is the only way to get there. They work with storytellers, campaigners, designers, and more transforming the way that organizations and initiatives take on racial equity as an impact priority. Choose Both identified 5 key decision-points where these partners can choose both equity and evidence to strengthen their impact. First, choose goals that both capture new visions and meet existing needs. Second, choose storytelling that’s both emotional and technical. Third, choose to reach both loyal audiences and new communities. Fourth, choose to both consider data and challenge bias. Fifth, choose reporting that both inspires your own community and accounts for others.