climate campaign tools

State Data Map

Climate engagement resources organized by state

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Yale Climate Opinion Maps

Interactive U.S. mapping of climate opinions

Climate Chat

An everyday guide to the science of talking about climate change.

new climate resources

Alexander Maki, Vanderbilt Institute for Energy and Environment. Washington Post

The young but growing body of research on climate change communication has produced key insights into changing minds on climate: messenger matters, people respond based on values, educating people can make a difference, emphasizing risk can spur people to action, and when people and communities feel they can mitigate climate change, they're more likely to act. Research also suggests a variety of messages can influence people's agreement with the scientific consensus on global warming and that humans are contributing, and people respond differently to different kinds of messages. Links to key resources on each insight in the article.

Leiserowitz, A., Maibach, E., Roser-Renouf, C., Rosenthal, S., Cutler, M., & Kotcher, J. Yale University & George Mason University

A majority (63%) of Americans are worried about global warming, including 22% who are "very worried", the highest percentage reporting that level of concern since this ongoing survey was first run in 2008. The survey also found 64% of Americans think global warming is affecting the weather, and 33% think weather is being affected "a lot", an 8 percentage point increase from May 2017. 38% of Americans say they're talking about climate change with friends and family "often" or "occasionally", a 12 point increase from May, but still far less than the 62% who "rarely" or "never" discuss it. Only 5% say humans can and will successfully reduce global warming.  

Matthew Kotchen, Zachary Turk, and Anthony Leiserowitz, Yale University. Environmental Research Letters

Public support is greatest, at nearly 80%, for using revenue from a carbon tax to support the development of clean energy (solar, wind) and for improvements to American infrastructure (roads, bridges, etc). More than 70% of Americans support using the money to assist displaced workers in the coal industry, and 66% support paying down the national debt. Between 45% and 60% support reducing federal income taxes, assisting low-income communities most vulnerable to climate change, paying a climate dividend to all households in equal amounts, and helping all communities prepare for and adapt to global warming. Fewer respondents support reductions in payroll taxes (44%) and reducing corporate taxes (24%).

Those who believe global warming is happening are 35 percentage points more likely to support the carbon tax, whereas those who do not believe global warming is happening are 25 percentage points less likely to support the carbon tax.

The survey also analyzed respondents' "willingness to pay" (or the amount that Americans would, on average, be willing to pay in support of the described carbon tax) that people are willing to pay, on average, $177 annually, but that a US$10 increase in annual household cost from a theoretical carbon tax reduces the probability of support by 1 percentage point. We find statistically insignificant effects on the probability of support based on household size and the respondent's age, gender and years of education. We do, however, find statistically significant income and race effects. A $10,000 increase in a household's annual income increases the likelihood of support by 1 percentage point. Not surprisingly, Republicans, Independents, and those having no party affiliation are significantly less likely than Democrats to support the carbon tax, with magnitudes of 11, 20, and 18 percentage points less, respectively.