Organizing can be summarized as “a transformational process through which participants gain the skills and expertise they need to build the power necessary to win the changes they seek.” Online-offline organizing, which the Lab also calls “blended” organizing, is organizing that engages participants using in-person and digital touches in concert with one another and mobilizes them to act both online and in-person.
Like all organizing, its power stems from relationships, so successful blended organizing intentionally creates digital spaces to complement the in-person events in which participants build trust and engage in meaningful work. Your own version of blended organizing should account for where your constituency lives (geographically and digitally), what technology you have the capacity to learn and manage, and your organization’s capacity to evaluate progress and implement what you learn.
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