Public Resource

2021 M+R Benchmarks Study

M+R Strategies
06-03-2021

Every year M+R Strategies, a digital services firm for progressive non-profits, releases its Benchmarks Study. The 2021 version analyzes the nonprofit digital advocacy and fundraising field using data from over 220 participating organizations. The Study covers these areas:

  • Digital advertising
  • Email messaging
  • Mobile/SMS messaging
  • Social media
  • Fundraising
  • Membership
  • Website traffic and useage

The 2021 Study is a complete website, organized using the metaphor of a newspaper. Some information, such as that collated into charts, is availble for download, but much analysis and discussion is only available on the web.