Public Resource
2022 Political Tech Landscape Report
Higher Ground Labs

This report offers a succinct view of the progressive technology landscape that can be used for future election campaigns. Campaigns flock to streaming services as more begin to accept political ads. Influencer marketing has achieved institutional adoption. Political text messages can reach a tipping point. Campaigns are starting to purchase their tech earlier in electoral cycles. Tech has improved at the down-ballot level, but campaigns sometimes still lack affordable and effective basic tools. Large company mergers of infrastructure for key tactics (such as NGP VAN) raises questions among practitioners regarding the future of core voter data systems.