Public Resource
Actions > Awareness
Joe Solomon. Substack
Actions are our best tools for generating awareness—and not the other way around. There’s some fascinating evidence that makes the case for why actions are our best tools for generating awareness that comes from the pro-life movement. This resource is Chapter 29 from a book project called "Rough Waters Ahead: Holding on for Young & Rising Climate Change Activists." Sociologist Ziad Munson studied how anti-abortion activists first got involved, and Munson found that 23% of anti-abortion activists were pro-choice and 20% were undecided on abortion access when they attended their first event. What led these moderate of liberal-leaning people to join the pro-life movement? Munson argued that it was relationships and feeling part of a bigger whole that helped people gel into their anti-abortion beliefs. Munson also found that people who evolved into an anti-abortion activist were more likely to be at a significant turning point in their life, such as recently graduating high school or college, moving to a new city, starting a new family, or newly retiring. PowerLabs movement support group has also similarly found that direct, political actions change people’s minds and create new awareness—not the other way around.