New study shows Americans are more likely to adopt the new climate law's behaviors if they think their peers are doing it too. In 2021, Rare’s nationwide Climate Culture Index study measured the state of Americans’ beliefs related to climate action. This earlier research showed that the best predictor of climate action for six high-impact emission-reducing behaviors is whether a person believes other people are already taking action. In 2023, Rare tested that finding against eight emission-reducing behaviors outlined in the Inflation Reduction Act. The main takeaway remained: Socializing the climate legislation’s behaviors will be just as important as incentivizing the behavior itself – perhaps even more so. The findings indicate that a person’s belief that other people are engaging in a behavior is a strong predictor of intention to adopt the behavior. Some of the behaviors include insulating a home, installing solar panels, purchasing a heat pump as a water heater, purchasing an electric vehicle, and more.