Center the climate impacts on real people when persuading others to support climate policies. This resource found that every single narrative studied drove support for immediate government action on climate change. But one message rose above the rest—it was a story: “Bucky Squier was just 17 years old when Camp Fire in California terrorized his hometown in 2018. ‘I have friends who lost their homes in that fire,’ he recounts. ‘My community has pretty much never been the same. I couldn’t even practice cross country for weeks because of the smoke.’ Bucky is just one of many across the country affected by extreme weather. In 2022, 8 in 10 Americans reported being affected by extreme weather. 1 in 4 of those experienced serious health problems. Pollution is what drives climate change, leading to more frequent and severe extreme weather. Fighting pollution is the solution to limiting climate change and extreme weather. We need to support action on pollution to protect ourselves and the lives of our loved ones.” After listening to this narrative, participants were 9% more likely to support government action on climate change (and 7% more likely to strongly support). Other messages included ‘holding polluters accountable,’ ‘risks to food and water,’ dangers from extreme weather,’ ‘risks to what we value,’ ‘threatens the way we live,’ and ‘increases costs and damages.’