Understanding the geography and profit-making process of any big corporation are essential to organizing against it. In the case of organizing against Amazon, it has certainly been strategic to organize labor union(s) at the traditional worker level. However, there have also been labor-community alliances built to organize against Amazon, given the way that the megacorporation affects communities beyond its own workers, by its supports of the carceral state and deportation machine, contributions to climate change, and its role in gentrification. The many different people and groups (especially based on where they are located geographically and their role in the economy) impacted by any bad actor (in this case, Amazon) are where any organizing opportunities exist. And understanding the “value chain” of any target (like Amazon) is necessary to understanding what leverage any organized group of people can have. This article details some cases of groups and coalitions building power against Amazon.
Our Organizing Must Match the Structure of Our Target