Polling identified several key lessons for communicators keeping big oil and gas accountable, such as: 1) Making "polluters pay" is a unifying narrative. Framing accountability in terms of the oil and gas industry’s enormous damages to communities and their health, coupled with their inflated profits, can help depoliticize this issue for a wide range of voters. 2) Focus the blame from global context to specific companies. Don’t let big oil and gas use geopolitics as a scapegoat. Explicitly and consistently call out the companies, redirect blame from global conflict and foreign governments to the oil and gas companies polluting our neighborhoods and making us pay for it. Summary and cross tabs here.