Nine in ten Floridians recognize that climate change is happening, and most support making solar the state’s primary source of energy. 90% of Floridians recognize that climate change is happening, including 65% who say that climate change is caused largely by human activity. 74% of Floridians say that climate change has them concerned about the well-being of future generations in Florida. 71% of Floridians agree that the state government should do more to address the impacts of climate change. 58% of Floridians choose solar when asked to choose the primary form of energy production they want Florida to support in the future, compared to just 10% who want to continue using gas as the state’s primary energy source.

California voters, including those in swing congressional districts (CDs), understand that climate change impacts the weather and the state economy. 61% of California voters say that climate change is either a “crisis” or serious problem, including 53% in swing CDs. 60% of California voters say that climate change plays a major role in extreme weather events, including 53% in swing CDs.

Large majorities of Black and Hispanic Americans worry about the pollution of their drinking water. 56% of all American adults worry “a great deal” about pollution in drinking water, but 76% of Black adults and 70% of Hispanic adults worry “a great deal,” compared to 48% of white adults who do.

The divide between Democrats and Republicans on which news sources are trustworthy remains stark. Americans are 53 points more likely to call The Weather Channel trustworthy as they are to call it untrustworthy. It's also the only outlet that YouGov asked about that more Democrats (+64) and Republicans (+47) trust than the shares who distrust it. The Weather Channel is just one of two outlets polled about that a majority of Republicans trust; the other one is Fox News (56% of Republicans trust it, with a net trust score among them of +41). When it comes to the national rankings, The Weather Channel is followed by national public broadcaster PBS (+30), the U.K. news outlet BBC (+29), and The Wall Street Journal (+24) in national trust. This year's poll has the same group in the top four as last year's poll — even with the additions to this year's poll.

Nevada voters are deeply concerned about water issues, and few believe that the state is doing enough to address climate change. 46% of Nevada voters say that the state isn’t doing enough to address climate change, compared to just 11% who say that the state is doing too much and 25% who say that the state is doing the right amount. Just over half of Nevadans say they approve of Gov. Joe Lombardo’s job performance four months into his term. Of those respondents, however, only 16 percent said they “strongly approve” of Lombardo’s performance, while another 35 percent said they “somewhat approve.” Another 21 percent of respondents said they have “no opinion.” Lombardo’s approval also differed widely among genders — it was as high as 61 percent among men, compared with just 42 percent among women — as well as by region. Lombardo’s highest marks came from the state’s rural counties (70 percent approval).

Messages that consistently outperform other content center people and their stories. Again and again, whether the topic was jobs, extreme weather, or the scientific facts of overheating, one finding seemed to stand head and shoulders above the rest: Advertisements with human faces win. A natural, casual conversation between two moms—one a climate scientist, and one an everyday American who had some questions about how (and why) wildfires were getting worse—increased strong support for immediate climate action by 12.0%, compared to a provocative ad that highlighted the constant “state of emergency” we often find ourselves in due to extreme weather, which increased strong support by 3.4%. Another recent campaign specific to California showcased the individual humans most affected by the headlines many have become immune to: A headline about a drought is easy to ignore, but the face of a farmer is hard to forget—this campaign led to a 14.2% increase in strong support for climate action. Overall, find the humans, humanize the headlines, connect on shared values, and lift up unexpected messengers.

The public widely supports building direct air capture (DAC) hubs after learning about them. The most appealing features of potential DAC projects include guarantees of re-investment in the community, stable jobs, and funding through taxing polluting industries. 68% of voters support the U.S. building direct air capture (DAC) facilities after learning what they are, including majorities of Democrats, independents, and Republicans.

Voters don’t want Republicans in Congress to roll back clean energy policies, and are particularly angered by rollbacks that would make home energy-efficiency investments more expensive. 71% of voters say they would be upset if Republicans in Congress make it more expensive for American families to make their homes energy-efficient. 47% say Republicans should not roll back key components of the clean energy plan (compared to 41% who say they should).

Voters overwhelmingly support the clean energy transition, including clean energy projects in their own communities. Key messaging and language findings include the resonance of “clean energy jobs,” connecting H.R. 1 to Big Oil CEOs, and making sure that “no community is left behind”. 79% of voters support building new power lines in their community that transmit electricity generated by clean energy. 78% of voters support building new solar panel farms in their community. 77% of voters agree with this statement: “We don’t have to choose between building our economy and protecting our environment. We can do both.” 73% of voters support building new wind turbines in their community. 72% of voters agree with the statement that “as we move to clean energy, we need to make sure that no community is left behind, including the communities of color that have been harmed the most by pollution from fossil fuels.” 67% of voters agree that the U.S. government should take strong action to combat climate change.

Americans say that extreme weather and scientists have the greatest influence on their climate attitudes; most say they’ve been affected by extreme weather in recent years. 72% of Americans recognize that climate change is happening, compared to just 12% who deny it. 55% of adults report experiencing extremely hot weather or a heat wave in the last 5 years, and 45% say severe cold weather or severe winter storms. People report that extreme weather events and scientists have the most impact on their climate change views—which is true among both Republicans and Democrats.