Search below for resources covering the intersection of climate engagement, social science and data analytics.


2020 Asian American Voter Survey: California

APIA Vote, AAPi Data, & Asian Americans Advancing Justice
Research & Articles


The top issues for Asian Americans in California are health care, education and the environment. 46% of Asian-Americans in California considered "Environment" an "Extremely important" voting issue for them in the 2020 election. 

2020 Asian American Voter Survey

APIA Vote, AAPI Data, & Asian Americans Advancing Justice
Research & Articles

This survey of ~1600 registered Asian American voters found high support for strong climate legislation, across ethnic sub-groups including Asian Indian (87% agree - 65% "strongly" and 22% "somewhat"); Vietnamese (71% agree - 59% "strongly" and 12% "somewhat"); and Korean (79% agree - 52% "strongly" and 27% "somewhat").

We Make The Future Messaging Guide

Race Class Narrative Action
Research & Articles

The We Make the Future Messaging Guide is for campaigners, researchers, and all people who want to persuade others to take action to confront the challenges of a changing climate. The guide is based on rigorous research into perception and persuasion, and provide specific recommendations to engage base constituencies and persuade the middle (or people who haven't spent a lot of time thinking about specific solutions). The core of this work is the Race Class Narrative, an approach that weaves together economic empowerment, racial justice, climate justice, and gender equity, using language proven to work to mobilize and persuade people to take action.  

This is a how-to guide. It provides guidance on:

  • What to say and, crucially, what not to say
  • How to weave together the rights words and the right narrative
  • How to link related issues such as racial justice and climate justice within all your communications and calls-to-action 
  • Specific ways to use these messages on email, social media, and via text message  

Summarizes lessons learned and challenges to collaboration between traditional large environmental organizations and frontline or people of color led organizations. Draws on the conversation at the “Engaging Non-Traditional Groups in Coal Plant Retirement” session at the National Coal Plant Retirement Conference in Denver and co-facilitated by the Little Village Environmental Organization, American Lung Association, Sierra Club, and the National Association for the Advancement of Colored People (NAACP).

Asian American Environmentalists: An untapped power for change in California

California League of Conservation Voters Education Fund
Research & Articles

Polling and focus group research examined environmental views and attitudes of among Asian Americans in California.

Key findings included:      

  •  Self-defined environmentalists: California’s Asian American voters care about protecting our air, land, and water, and are even more inclined to call themselves “environmentalists” than other voters statewide.

  • Support for government leadership: Asian Americans believe strongly that government should take an active role in protecting our air, land, and water, and these voters support environmental regulations and laws to protect natural resources.

  • Willing to Pay: Asian American voters support policies to protect our air, land, and water—even when it comes with a price tag in the form of higher revenue or fees. 

  • Language Matters:  Asian American voters responded differently to wording, both in English and in Asian languages. For example, the term “environment” ranked lower on the issue priorities list than “protecting our air, land and water.” As an environmental issue of importance, “global warming” resonated strongly with Asian American voters and ranked much higher than “climate change.”