"The Trump administration has been working hard to effectively repeal the Inflation Reduction Act and destroy the Biden administration’s historic investments in clean energy, infrastructure, and manufacturing. After initially attempting to freeze the funding from Joe Biden’s 2021 Bipartisan Infrastructure Law, President Donald Trump is now taking credit for the projects it funded, while also pushing a top-down approach to artificial intelligence infrastructure. New Data for Progress polling assesses how voters view the government’s role in shaping the U.S. economy and growing key industries, as well as how they would feel about new developments in their local community. The survey finds broad public support for the government to take a more active role in supporting new economic development. A strong majority of voters (71%) believe the federal government should take a more active role in shaping the U.S. economy, and 82% of voters view investment in new technologies or industries as a priority for the federal government. While voters generally express high support for new industrial development, only 51% say they would be enthusiastic about a new construction project in their community."

This resource from consultancy Whole Whale offers a helpful framework for how to write AI prompts.

This case study recounts and analyzes the 2023 ballot initiative campaign for Maine to take ownership of the two investor-owned utilities in the state and create a new publicly-owned utility called Pine Tree Power. Along the way, the Our Power campaign integrated research throughout their campaign to evaluate their power-building strategy. While the referendum lost at the ballot, Our Power draw out a number of insights from their campaign for energy democracy, including:

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

Third Way and Impact Research found that non-college-educated men under 50 are a key demographic holding deep misconceptions about clean energy, with 40% believing fossil fuels are as good or better for the environment. To shift these views, advocates must go beyond digital platforms and focus on trusted messengers and targeted messaging. This group’s skepticism requires tailored strategies that address misinformation and resonate culturally and emotionally.

How a storm of false and misleading claims about extreme weather events spread unchecked on social media putting lives at risk.

This memo overviews recent polling and provides guidance for local elected officials on how to effectively communicate about climate and clean energy to align with Americans’ economic concerns. Our core recommendation: keep messages simple, focused, and personal—centered on the direct costs people are experiencing in their daily lives.

People’s Action Institute worked with member affiliates New Jersey Resource Project (NJRP) and Maine People’s Resource Center (MPRC) to conduct two deep canvassing projects focused on building community support for offshore wind power development. In the Spring and early Summer of 2024, canvassers from these organizations held conversations with over 1,400 local residents in Lacey Township, NJ and the Midcoast region of Maine combined.

This EDF resource arms advocates with clear, evidence-backed responses to common disinformation about offshore wind, including myths about whale deaths, bird impacts, and energy costs. It highlights how fossil fuel interests drive much of the opposition and stresses the importance of community engagement and localized messaging. Ideal for anyone needing quick, credible rebuttals to offshore wind misinformation.

Successful advocacy starts with having a crystal-clear vision of a target audience. It is essential to have a core focus on the audience and the alignment of the communication plan with the organization's goals. While it’s tempting to follow trends because everyone else is doing it, take a pause before you jump onto every possible platform. Try to methodically assess each channel to determine its potential value and compatibility with your organization's objectives. Approach engagement with a solid database awareness of what the organization wants to accomplish. In our increasingly connected world, adopting a multi-channel strategy is integral to reaching diverse audiences across multiple platforms. Creating a persona helps clarify the tone, tool, and outcome that the organization wants to achieve because you have a specific individual to aim for rather than a general group. Following best practices for your campaigns also means respecting your contacts and authorities that monitor communications.