Resources

Search below for resources covering the intersection of climate engagement, social science and data analytics.

RESULTS

Only 13% of Americans believe they are having a negative impact on the environment while 50% felt they have a “neutral” impact on the environment

Research & Articles
04-03-2016

Three-quarters of Americans are either "very concerned" or "somewhat concerned" about global climate change -- representing high, but virtually unchanged levels of concern since the last poll was conducted in 2015. In peninsular Florida, however, a parallel survey of residents found that 81.3% were "very concerned" or "somewhat concerned," a marked increase from last year’s poll when only 67% felt that way.

What They See Matters

Resource Media
Research & Articles
03-28-2016

Guide features visual communication recommendations based on audience research and tips for testing images on your campaign. Five takeaways include: Use images your audience can recognize as local; Include elements that help your viewers relate personally -- like homes, activities, or people; With online action appeals or ads to new audiences, be careful of images that spark interests unrelated to your ask; Accompanying text can create impact, but the image comes first; and Juxtaposition can be effective.

2016 Survey of American Meteorological Society Members About Climate Change

Edward Maibach, et al., George Mason University. Keith Seitter, American Meteorological Society.
Research & Articles
03-23-2016

According to a new survey of American Meteorological Society (AMS) members, 95% of meteorologists conclude climate change is happening, and more than 80% say it is human-caused. The survey represents a shift in the stance on climate change views among meteorologists.

The Clean Power Plan: A Narrative Power Analysis

Jacob Swenson-Lengyel, National People's Action
Research & Articles
02-24-2016

A National People's Action analysis of media coverage of the Clean Power Plan found that, when it comes to speaking specifically to CPP’s impact on People of Color and low- to moderateincome people, opposition to the EPA's regulations is defining the debate.

Poll: Millennials strongly support moving to clean energy

Ipsos Public Affairs/ Rock the Vote/ USA Today
Research & Articles
01-10-2016

While 13% of the millennials polled said "environmental issues/ climate change" is a top issue for the next president to prioritize, 80% said the US should transition to mostly clean or renewable energy by 2030. 55% of respondents said there are better ways to make a difference than voting--but 75% said voting is a way to have an impact on issues they care about.

Research & Articles
07-09-2015

63% of respondents think there is "solid evidence" of global warming, slightly higher than what was measured in the fall of 2014 (60%) and 8 points higher than in the spring of 2014. Americans’ views on global warming appear to be affected by their experiences with the weather.

Messages to Mobilise People of Faith on Climate Change

George Marshall, Adam Corner, Olga Roberts, Climate Outreach and Information Network.
Research & Articles
05-31-2015