Social scientists have identified 5 main barriers to understanding climate change: distance, doom, dissonance, denial, and identity. To overcome distance: bring climate impacts close to home, connect issues that matter to your audience, and invoke "legacy." To overcome doom: emphasize solutions and benefits and beware of the overuse of emotional appeals. To overcome dissonance: channel the power of social norms and appeal to group identity.

Analysis of the patterns behind high-performing progressive advocacy campaigns that demonstrated both policy/cultural impact uncovered a common set of strategic orientations and practices. Campaigns in this group tend to share power and decision-making with their supporters, and spend significant time organizing and aligning their wider networks of allies.

David Roberts at Vox compares several maps from the Yale Climate Opinion Maps tool and concludes that Americans' opinions and beliefs on climate change don't always add up. For instance, Americans' support for solutions often outweighs our belief in the underlying problem.

Most TV weathercasters think that climate change has influenced the weather and other conditions in their area over the past 50 years, and even more think climate change will influence the weather in their area over the next 50 years. 9 in 10 believe in human caused climate chagne,