Public Resource
Political Tech Landscape Report 2021
higher ground labs

2021 saw significant activity across the political tech space. This report describes relevant developments and trends. Social media platforms imposed limitations on individual targeting for political ads, forcing campaigns to explore alternative influencer-focused messaging strategies. Given recent underperformance at the ballot box, stakeholders dedicated more resources to studying the rightward shift of the Latinx voter base. Headlined by the acquisition of NGP VAN’s parent company EveryAction, merger and acquisition activity notably increased, demonstrating the growth and maturation of the political tech market. A small number of campaigns began to accept cryptocurrency donations, responding to our nation’s growing interest in emerging Web3 technologies.