Resources

Search below for resources covering the intersection of climate engagement, social science and data analytics.

RESULTS

Audiences for Electrics

Rewiring America and Harmony Labs
Research & Articles
04-01-2024

Use media behavior to learn how to reach and move people toward a narrative for all major household appliances and vehicles that is pro-electric. “Lifestyle conservatives” look like a key audience: Better understanding the factors underlying their consideration of and conversion to electrics seems important; this may point to supply-side work that needs doing. Excellent message research on EV’s exists: focus on the policy infrastructure for mainstreaming EVs means it may be of limited utility in understanding consumer choices for lifestyle conservatives, given how lukewarm they can be on government policy for just about anything; also any emphasis on climate is not likely to help here. Most important is to start making content: think about putting content out into the world and testing it with audiences in quick iterative loops that connect back to and constantly update strategic assumptions.

Environmental Polling Roundup - February 16th, 2024

David Gold, Environmental Polling Consortium
Research & Articles
02-16-2024

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polls of Western voters and young conservatives.

Environmental Polling Roundup - October 27th, 2023

David Gold, Environmental Polling Consortium
Research & Articles
10-27-2023

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including a new Pew report on Americans’ climate attitudes, a new analysis of pro-climate Republicans, and new polling on President Biden’s investments in clean energy and infrastructure.

Which Republicans are worried about global warming?

Matthew Ballew, Jennifer Carman, Seth Rosenthal, et al. Yale Program on Climate Change Communication & George Mason University Center for Climate Change Communication
Research & Articles
10-26-2023

Republicans who worry the most about climate change skew younger, more female, and more suburban than other Republicans. About half of Republicans (52%) are either Alarmed (8%), Concerned (19%), or Cautious (24%) about global warming, among which about 1 in 4 (27%) are either Alarmed or Concerned. Alarmed or Concerned Republicans are more likely than all other Republicans to be Gen Z/Millennial (35% vs. 29% of all other Republicans), female (57% vs. 45%), or live in a suburban area (57% vs. 52%). By contrast, fewer Alarmed or Concerned Republicans are Baby Boomer/Silent Generation (37% vs. 43% of all other Republicans), male (43% vs. 55%), or live in a rural area (29% vs. 34%).

Tips & How-Tos
04-25-2023

The Fairbanks Climate Action Coalition (FCAC) is working to advance a Just Transition away from fossil fuel extraction and towards renewable energy and a regenerative economy in interior Alaska. For several years, FCAC’s Renewable Energy Working Group has been organizing around their local electric utility cooperative, Golden Valley Electric Association (GVEA), to support more generation from renewable energy sources and energy justice initiatives and decarbonization of electricity. FCAC’s organizing efforts have supported more pro-renewable candidates to be democratically elected to the GVEA’s Board of Directors and pushed the utility to consider community solar projects and on-bill financing. A major win came in June 2022 when the GVEA Board adopted a strategic generation plan including a commitment to close down one of their coal plants and pursue a large scale wind power project.

In this webinar, FCAC shares learnings from their Microgrant Report: Cooperative Opportunity: Clean Energy documenting the development of their campaign, sharing reflections on how their organizing structure led to wins, the challenges they faced, and the lessons that can be learned to succeed in future campaigns.

Environmental Polling Roundup - February 10th, 2023

David Gold, Environmental Polling Consortium
Research & Articles
02-10-2023

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on the Inflation Reduction Act (IRA), climate and the environment as policy priorities, and the personal impacts of climate change.

Environmental Polling Roundup - February 3rd, 2023

David Gold, Environmental Polling Consortium
Research & Articles
02-03-2023

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including a new edition of Yale and George Mason's long-running "Climate Change in the American Mind" study that focuses on the politics and policy of climate change, as well as lots of new polling on gas stoves. 

Environmental Polling Roundup - December 2nd, 2022

David Gold, Environmental Polling Consortium
Research & Articles
12-02-2022

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on climate change as a national priority, new polling about offshore wind energy among Americans in coastal counties, and new polling about the impacts of people’s religious views and partisanship on their climate attitudes.​​​​​​​

Environmental Polling Roundup - October 7th, 2022

David Gold, Environmental Polling Consortium
Research & Articles
10-07-2022

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on the two parties’ approaches to climate change; the connection between hurricanes and climate change; and energy issues in Texas.