Resources

Search below for resources covering the intersection of climate engagement, social science and data analytics.

RESULTS

Poll: Pennsylvania voters support participation in climate pact

Climate Nexus, the Yale Program on Climate Change Communication, and the George Mason University Center for Climate Change Communication
Research & Articles
09-18-2020

A statewide poll of Pennsylvania voters found that...

  • 72% support the state participating in the Regional Greenhouse Gas Initative (RGGI) and 56% said they were more likely to vote for state elected officials who support joining RGGI
  • 56% said the initiative would boost the state’s economy, while 21% said it would hurt. Forty percent believed it would have a positive impact on their electricity bill
  • 70% said they would be more likely to support RGGI if proceeds were invested in training workers for clean energy jobs, expanding energy efficiency programs for homes and businesses to lower consumer bills and boosting economic development in farming communities that produce renewable energy
  • 78% percent want the state to provide job training, guaranteed wages or other assistance to coal and natural gas workers who lose their jobs as a result of the market transition to renewable energy sources
  • 76% of respondents considered climate change to be a serious problem, with nearly half of voters saying it is “very serious”
  • More than 70% also supported the state updating and strengthening regulations to restrict the release of methane from natural gas wells, pipelines and storage facilities

We Make The Future Messaging Guide

Race Class Narrative Action
Research & Articles
09-01-2020

The We Make the Future Messaging Guide is for campaigners, researchers, and all people who want to persuade others to take action to confront the challenges of a changing climate. The guide is based on rigorous research into perception and persuasion, and provide specific recommendations to engage base constituencies and persuade the middle (or people who haven't spent a lot of time thinking about specific solutions). The core of this work is the Race Class Narrative, an approach that weaves together economic empowerment, racial justice, climate justice, and gender equity, using language proven to work to mobilize and persuade people to take action.  

This is a how-to guide. It provides guidance on:

  • What to say and, crucially, what not to say
  • How to weave together the rights words and the right narrative
  • How to link related issues such as racial justice and climate justice within all your communications and calls-to-action 
  • Specific ways to use these messages on email, social media, and via text message