While partisanship remains strong among the rural electorate, more than one-third (37%) of rural voters appear "swingable" in future elections, depending on resonant policy proposals and messaging. Three messaging points — lowering prices; bringing good-paying jobs to local communities; and a populist message focused on corporate greed — received such broad support that they rivaled voters’ agreement on core values like family and freedom. Read additional analysis in the Daily Yonder's coverage.