Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies' advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.

To support grid reliability and affordability communications in the Iran war or broader geopolitical context, the Reliable Grid Project (RGP) offers messaging research, resources, and guidance.

Recommendations on how to talk about community power, including the opportunity because voters are fed up with skyrocketing bills and. for-profit utility greed and want solution, and a recommended message that “community power” is cheaper, faster, more efficient.

Northwest Indiana has long been one of the most industrialized corridors in the country. The cities of East Chicago, Hammond, and Whiting, situated on the southern shore of Lake Michigan, are dominated by oil refineries, steel mills, and chemical plants. The BP Whiting Refinery, one of the largest in the U.S., anchors the area—bringing jobs, but also frequent accidents, flaring events, and generations of toxic pollution. These communities are known as “sacrifice zones”—bearing disproportionate burdens of fossil fuel pollution and health risks. Blue hydrogen is made from natural gas, with carbon emissions captured and stored underground instead of being released. It requires pipelines to transport both the hydrogen to users and the captured carbon dioxide to storage sites. JTNWI recognized the urgent need for door-to-door education and organizing to counter corporate narratives and ensure residents’ voices were heard. Launched in June 2023, the canvass aimed to educate residents, capture community concerns, and build local leadership around the MachH2 project.

A poll of voters in August exploring Americans’ concerns about the cost of energy, their energy priorities, and their views on different energy types, growing energy demand, and the energy provisions in the OBBBA.

Third Way and Impact Research found that non-college-educated men under 50 are a key demographic holding deep misconceptions about clean energy, with 40% believing fossil fuels are as good or better for the environment. To shift these views, advocates must go beyond digital platforms and focus on trusted messengers and targeted messaging. This group’s skepticism requires tailored strategies that address misinformation and resonate culturally and emotionally.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on recent hurricanes and the government’s disaster response, new polling on renewable energy and grid expansion, and new state polls about energy issues in Pennsylvania, California, and Texas.

Pennsylvanians have mixed attitudes about fracking. Voters in the state overwhelmingly want stronger regulations on the industry, and around four in ten support phasing out fracking completely. Voters in the state are about three times as likely to have positive attitudes than negative attitudes about the clean energy industry (62% favorable / 21% unfavorable). Specific types of clean energy, including solar energy (80% favorable / 11% unfavorable) and wind energy (73% favorable / 16% unfavorable), are even more popular. Meanwhile, voters are closely divided in their attitudes about the oil and gas industry (45% favorable / 44% unfavorable). And while Pennsylvanians have overwhelmingly positive opinions about natural gas (75% favorable / 14% unfavorable), they are more split in their opinions about fracking (44% favorable / 37% unfavorable). More than four in ten voters (83%), including 71% of Republicans, support federal subsidies for clean energy development. Pennsylvanians are also far more supportive of the government spending taxpayer dollars on wind and solar development (84% support / 16% oppose) than on fracking and pipeline development (62% support / 38% oppose).

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including lots of new polling on climate and the environment as issues in this year’s election, new polling of Latino voters, new polling about conservation in the states that touch the Mississippi River, and new polling about clean energy infrastructure siting in California.

Nearly two-thirds of Latino voters prefer a president who prioritizes climate action over one who prioritizes oil and gas. Latino voters widely agree that extreme weather is becoming worse because of climate change and increasing their utility bills. 83% of Latino voters are concerned about air and water pollution, including 49% who are “very concerned” about it. 78% of Latino voters are concerned about climate change, including 46% who are “very concerned” about it. 65% of Latino voters agree that “we need a president who is committed to addressing climate change and extreme weather and who will make it a key priority of their policy agenda”. 67% of Latino voters agree that extreme weather events are increasing in frequency, and 72% attribute them to climate change.